Building a Brewery and Taproom Website

Most people check a brewery's website for three things: what's on tap, whether you're open, and what's happening tonight. Get those right and the website becomes part of the routine of regulars and the first stop for visitors deciding where to go this weekend.

Keep the tap list current and readable

A tap list grouped by style (IPAs, lagers, stouts, sours and seasonals) with the ABV, IBU, a few tasting notes and a food pairing for each beer helps both beer geeks and newcomers. Above all, keep it up to date. A list that's two weeks old does more harm than no list at all.

Make hours, food and the house rules easy to find

Show today's hours and today's food truck at a glance. Then answer the questions people actually ask: are kids allowed, are dogs welcome, is there parking, is it accessible? Being upfront about checking ID saves awkward moments at the door.

Give people a reason to come back

Weekly regulars such as trivia, live music, cask nights and a run club build a loyal crowd. List them alongside dated special events, and add schema.org Event markup so they can appear in search results.

Sell to-go and private events

Crowlers, four-packs and private hire are valuable revenue for a taproom. List what's available to go, and show your private event spaces with capacities and a short inquiry form for date, guest count and event type.

Tell your story

Craft beer drinkers care who brews it. A short founding story, a timeline of milestones and a look at how you go from grain to glass give your brand a personality that a national label can't copy.

Advertise responsibly

Say that guests must be 21 or older to drink, encourage safe rides home and offer zero-proof options. Alcohol advertising rules vary by state, and some states restrict things like happy-hour promotions, so check your state's alcohol regulations before you publish. This isn't legal advice.

A ready-made starting point

Ironwood Brewing Co. is a rich static website template built for exactly this. Its pages are Home, On Tap, Taproom & Food, Events, Visit & Private Events and Our Story. It includes a tap list board with style tabs and flip-card beer labels showing ABV and IBU, a working flight builder, an ABV, IBU and SRM explainer, a crowler and four-pack list, a weekly food truck schedule, house rules for kids, dogs, ID and safe rides, weekly events and dated events with Event markup, three private event spaces and an inquiry form asking for name, email, phone, event date, guest count, event type, preferred space and notes. The form posts nowhere until you connect it to your events inbox.

Every page is fully editable in the AI Tapz editor, works on phones, and includes its own SEO title, description and schema.org markup. Browse more static website templates, or read a page-by-page plan for your business website before you start.