Building a Hair Salon & Colour Studio Website
AI Tapz Team · October 17, 2026
People choose a hair salon the way they choose a restaurant: they look at the work, check the prices and read what others say. Then they want to book without a phone call. A salon website should feel like your studio and make those four steps easy.
Publish a real price menu
Vague pricing is the biggest reason new clients hesitate. If prices depend on who does the work, show them by stylist level, such as new talent, senior and master, with "from" prices for cuts, colour and treatments. Explain that colour prices depend on hair length and density, and that the final price is confirmed at consultation.
Explain colour services in plain words
Most clients don't know the difference between balayage, highlights, a gloss and a colour correction. A short guide to each, with how long it takes, how often to come back and roughly what it costs, helps people book the right appointment. That saves your stylists from surprise two-hour services squeezed into one-hour slots.
Explain the patch test
Many salons ask new colour clients for an allergy alert (patch) test at least 48 hours before their first colour service. Explain why, how quick it is and how to book it, so it doesn't feel like a hurdle. Keep the wording general rather than medical advice.
Introduce your stylists
Clients book people, not chairs. Give each stylist a profile with their level, specialties and a "book with" link. If some prefer not to show their faces, illustrated or monogram cards work well.
Show the work
A lookbook filtered by colour, cut and occasion lets visitors find work like what they want. Only post photos you have the client's permission to share.
Set clear policies
Deposits for long colour appointments, the cancellation window, late arrivals and children in the salon are easier to enforce when they're written down before booking. Keep them friendly and short.
A booking request form that asks for the service, stylist preference, first visit or returning, and a few notes on hair history lets you plan the right time. Have your prices and policy wording checked before you publish; this isn't legal advice.
A ready-made starting point
Atelier Mauve Hair & Colour Studio is a rich static website template built for exactly this. Its pages are Home, Services & Prices, Colour, Our Stylists, Lookbook, Salon Policies & FAQ and Book. It includes a magazine-cover home page, a price menu by new talent, senior and master level with a colour-pricing note, a colour-service finder for balayage, highlights, all-over colour, gloss and colour correction, a before-and-after gloss slider, a 48-hour patch test explainer, six stylist cards with specialties and book-with links, a filterable lookbook, six numbered salon policies and an FAQ, and a booking request form asking for name, phone, email, service, stylist preference, first visit or returning, preferred days and time, and hair history. Prices and policies are samples, and the form posts nowhere until you connect it to your booking system.
Every page is fully editable in the AI Tapz editor, works on phones, and includes its own SEO title, description and schema.org markup. Browse more static website templates, or read a page-by-page plan for your business website before you start.