Building a Mortgage Broker Website
AI Tapz Team · October 15, 2026
Most homebuyers start with a single question: what can I afford, and what will it cost each month? They'll run numbers on several sites before they talk to anyone. A local lender's website wins when it answers that question honestly and quickly, then makes the next step, pre-approval, feel easy.
Put a calculator on the home page
A working payment calculator above the fold, with price, down payment, rate, term, taxes and insurance, shows the full monthly cost rather than principal and interest alone. Add an affordability calculator based on income and debts, and a refinance break-even calculator for existing homeowners. Label every result as an estimate, not a Loan Estimate or an offer to lend.
Explain loan programs side by side
Conventional, FHA, VA, USDA and jumbo loans differ in minimum down payment, credit guidance and mortgage insurance. A tabbed or side-by-side layout with those numbers and a "best for" line helps borrowers spot their likely fit before the first call.
Show rates carefully
Rates attract clicks, but they're also the most regulated part of the page. Always show the APR next to the rate, state the date and the assumptions behind it, and label them as samples rather than an offer. Advertised rates can bring in Truth in Lending disclosure requirements, so have your compliance team review this page and keep it up to date.
Make pre-approval feel simple
Lay out the steps and how long each takes, and give borrowers a documents checklist they can work through: pay stubs, W-2s, bank statements, ID. A pre-approval form only needs contact details, plans, price range, down payment, a credit range and consent to be contacted.
Teach first-time buyers
First-time buyers are a large share of every lender's pipeline. A step-by-step guide, an explanation of down payment assistance and a sample cash-to-close table build trust long before they're ready to apply.
Include the required disclosures
Show your company NMLS ID and each loan officer's NMLS number, the states you're licensed in, and the Equal Housing Opportunity statement. This isn't legal or compliance advice. Confirm your federal and state advertising requirements before you publish.
A ready-made starting point
Keystone Home Lending is a rich static website template built for exactly this. Its pages are Home, Loan Programs, Today's Rates, Calculators, First-Time Buyers, Refinance, About & Team, Resources and Get Pre-Approved. It includes a live payment calculator with a donut chart, affordability and refinance break-even calculators, tabbed loan programs, a dated sample rate table with APRs, a first-time buyer guide, an interactive documents checklist, loan officer cards with NMLS placeholders, and a pre-approval form asking for name, email, mobile phone, plans, timeline, price range, down payment, estimated credit score, ZIP code, VA and first-time buyer status, notes and contact consent. The form posts nowhere until you connect it to your loan origination system.
Every page is fully editable in the AI Tapz editor, works on phones, and includes its own SEO title, description and schema.org markup. Browse more static website templates, or read a page-by-page plan for your business website before you start.